"Our personal desires may bias the way we view our surroundings.
When volunteers threw beanbags toward gift cards of different values,
throws toward a $25 gift card fell shorter than throws toward a $0 gift card,
suggesting that volunteers perceived the more valuable gift card as being nearer to them.
These findings indicate we perceive desirable objects as being physically closer to us,
possibly helping to motivate us to reach our goals", 12 / 2010