"It is my hypothesis that in their choice of stories, and the way they cover them,
the media create a parody of science, for their own means.
They then attack this parody as if they were critiquing science...
Science is done by scientists, who write it up.
Then a press release is written by a non-scientist, who runs it by their non-scientist boss,
who then sends it to journalists without a science education who try
_to convey difficult new ideas to an audience_ of either lay people...
Finally, itís edited by a whole team of people who donít understand it", http://www.badscience.net/?p=172