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JeffreyPfeffer @ globalequity.org
| Description | : | "Common sense is a compliment rather than an insult"
Professor Jeffrey Pfeffer Signing his book "The Knowing-Doing Gap" Each year, more than 1,700 business books and many more thousands of management articles and columns appear, billions of dollars are spent on training, and billions more are spent on consultants. All of this research, writing, teaching and consulting produces a vast amount of knowledge that is widely transferred and shared. In a world in which intellectual capital is the coin of the realm, this all seems very sensible... There's just one very big problem: often too little of this knowledge about how to enhance organizational performance actually results in actions that make things better", www.watsonwyatt.com/strategyatwork/articles/1999/1999_10_tl.asp GOTO CognitiveDissonance GOTO CommonSense |
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